Working on a live brief with Levi’s has been an amazing opportunity. In teams of three we were required to create a sustainability awareness campaign to encourage people to make better planet choices, after all we only have 12 years to make a difference.

In my team we believe in the role of storytelling, people aren’t going to connect with a campaign if it doesn’t reach their hearts, it needs to be a perfect mix between storytelling, education and impact. At the same time it needed to be authentic because thats what Levi’s is, an authentic denim brand living with you through generations.

Our campaign needed to be bigger than just a commercial, commercials don’t make you sit up and listen which is why we chose to go down the route of a pop up, but this isn’t just any pop up. It’s a multi sensory, immersive, VR maze experience, leading you through a perfect world before everything changes. #theconsequencesarecoming

We have to create our campaign and visualise appropriate outcomes before pitching the idea in the Levi’s HQ London at the end of May 2019. Scary but exciting times ahead.

So make a difference and do it in Levi’s.